10 Best Purple Toning Shampoo For Brassy Hair of 2026

Last updated on 04/04/2026
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Best Choice
1
9.8
Exceptional
Fanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz)
Fanola

Fanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz)

Why we love it
  • Say goodbye to brassiness.
  • Enhances hair shine and softness.
  • At-home toning solution for convenience.
Main Highlights
  • Say Goodbye to Yellow Tones - Fanola No Yellow purple shampoo for women and men is formulated with an Extra Violet Pigment. The rich hue instantly neutralizes brassy and yellow tones, making it the perfect shampoo for grey hair, blondes, and those with bleached hair.
  • Enhances Shine and Softness - Not only does it neutralize brassiness, but this purple toning shampoo also enhances the hair’s radiance and silkiness. A typical purple shampoo for blondes can be drying, but No Yellow leaves your locks looking healthier, shinier, and more luminous.
  • How to Use - Apply the toning shampoo and massage into the scalp. Leave on for 1 to 5 minutes before rinsing out. Reapply depending on your desired result. Follow up with one of our moisturizing conditioners or hair masks to lock in hydration and prolong color.
  • At-Home Toning Solution - Preserve your preferred cool tone in between color services with this purple shampoo for blonde hair. Get salon-quality results at home by pairing with Fanola's No Yellow Mask and No Yellow Hair Color.
  • Professional Hair Care Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care, with this neutralizing shampoo being no exception.
9.8
Exceptional
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🛡️Trusted by 100M+ UsersWhy?
Best Value
2
9.7
Exceptional
Save 26%
VANIDOX Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Grey and Silver Hair, Moisturizing & Color-Safe, Enhances Shine & Brightness, Made in USA (16 fl oz each)
VANIDOX

VANIDOX Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Grey and Silver Hair, Moisturizing & Color-Safe, Enhances Shine & Brightness, Made in USA (16 fl oz each)

26% OffLimited time deal
Why we love it
  • Enhances cool tones beautifully.
  • Nourishes and protects your hair.
  • Neutralizes brassiness for vibrancy.
Main Highlights
  • Purple Shampoo and Conditioner Set - the ultimate solution for maintaining and brightening silver and grey hair. Formulated with powerful ingredients like Purple Pigment, Sea Buckthorn Oil, Collagen, Silk Protein, and Keratin, this purple shampoo for grey hair nourishes and protects your hair while enhancing cool tones. This must-have set keeps silver and grey hues vibrant, soft, and radiant.
  • Comprehensive Toning Care - The VANIDOX Purple Shampoo and Conditioner Set offers a complete solution for those looking to tone and enhance silver and grey hair. This gray hair shampoo and conditioner set is specially designed for color-treated hair, providing the perfect balance to maintain the richness, vibrancy, and cool tones of your color.
  • Deep Nourishment & Repair - Infused with Purple Rice Extract, Sea Buckthorn Oil, Hyaluronic Acid, and Hydrolyzed Keratin, this formula strengthens and deeply nourishes each strand, preventing breakage and adding softness. Perfect for chemically treated or color-treated hair, maintaining luminous silver and grey hues. This shampoo for gray hair neutralizes brassiness, enhances shine, and keeps your silver tones looking vibrant and healthy.
  • Grey Hair Shampoo and Toner Set for Women - This grey hair shampoo for women, paired with a purple conditioner for grey hair, works as a powerful toner to neutralize brassiness, enhance cool tones, and keep grey hair looking vibrant and luminous.
  • Purple Hair Care for Every Need - from a nourishing purple deep conditioner to a fortifying purple shampoo for silver and grey tones, this purple shampoo and conditioner set for gray hair is perfect for maintaining highlights and enhancing color, keeps your hair vibrant, healthy, and full of life. This set protects your color, boosts shine, and deeply hydrates, making it perfect for maintaining bright, soft, and beautiful silver and grey hair.
9.7
Exceptional
Save 26%
Limited time deal
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3
9.6
Superb
Aveda Botanical Repair Purple Toning Shampoo | For Blonde, Silver, Grey Hair | Reduces Brassy Tones | Silicone Free | 96% Naturally Derived*, 6.7 fl oz
Aveda

Aveda Botanical Repair Purple Toning Shampoo | For Blonde, Silver, Grey Hair | Reduces Brassy Tones | Silicone Free | 96% Naturally Derived*, 6.7 fl oz

Why we love it
  • Instantly brightens and tones hair.
  • Strengthens and repairs damaged strands.
  • Vegan and naturally derived ingredients.
Main Highlights
  • Purple Shampoo for Blonde, Silver, and Grey Hair: Aveda Botanical Repair Purple Toning Shampoo instantly brightens hair and progressively tones each time you wash. Neutralizes unwanted yellow and brassy tones by 5X in one use**.
  • Strengthens and Repairs: Strengthens fragile hair from the inside out and helps repair damage.
  • Naturally Derived Ingredients: Plant-derived bond-building in a 96% naturally derived formula*.
  • How to Use: Massage into wet hair. Leave on for 1-3 minutes. Rinse thoroughly. Toning results can vary. Use on each wash day until your desired color is achieved. Then, use weekly or as needed.
  • Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved. *Per ISO 16128 standard, form plants, non-petroleum minerals, and/or water.
9.6
Superb
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4
9.4
Superb
Olaplex Nº.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily, Curly, Straight, and Wavy, 250 mL / 8.5 Fl. Oz.
Olaplex

Olaplex Nº.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily, Curly, Straight, and Wavy, 250 mL / 8.5 Fl. Oz.

Main Highlights
  • Item display volume 250.0 milliliters
9.4
Superb
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5
9.2
Superb
Bold Uniq Purple Hair Mask - Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair - Remove Yellow Tones & Condition Dry, Damaged Hair - Cruelty Free & Vegan - 6.76oz
BOLD UNIQ

Bold Uniq Purple Hair Mask - Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair - Remove Yellow Tones & Condition Dry, Damaged Hair - Cruelty Free & Vegan - 6.76oz

Why we love it
  • Revitalizes color-treated hair.
  • Neutralizes unwanted brassiness.
  • Hydrating with natural oils.
Main Highlights
  • STAY ICY COOL BLONDE - The Bold Uniq purple hair mask for blonde, platinum, gray, or silver hair is the perfect gloss treatment for revitalizing color-treated hair. Removes brassiness and yellow tones while conditioning the hair at the same time.
  • SAY NO TO DRY & DAMAGED HAIR - Strengthen color-treated hair with a hydrating formulation of natural oils like coconut and marula oil. This purple conditioning mask also provides the perfect lightweight hair mask for all hair types.
  • NEUTRALIZE BRASSINESS - This is the perfect product for toning bleached hair that's gotten brassy over time. The purple - violet colored mask subtly neutralizes brass for blonde, platinum, gray, or silver colored hair.
  • BLONDE HAIR, DO CARE - Protect your locks with a scientifically-formulated blonde toner that absorbs UV rays from the sun to protect hair against color-fade and maintain vibrancy for salon fresh, healthy-looking hair.
  • PARABEN & SULFATE FREE - Stylists worldwide recommend this vegan bleached hair mask made with soy protein, vitamin B5, and super oils for high-quality, at-home hair care. Regular toning will strengthen dry, damaged hair.
9.2
Superb
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6
9.1
Superb
Matrix Brass Off Blue Shampoo | Refreshes, Tones & Neutralizes Brassy Tones | Color Depositing Shampoo | For Lightened Brunettes or Dark Blondes | For Color Treated Hair
MATRIX

Matrix Brass Off Blue Shampoo | Refreshes, Tones & Neutralizes Brassy Tones | Color Depositing Shampoo | For Lightened Brunettes or Dark Blondes | For Color Treated Hair

Why we love it
  • Neutralizes unwanted brassy tones.
  • Enhances cool tones effortlessly.
  • Part of versatile Brass Off collection.
Main Highlights
  • Toning Blue Shampoo: Neutralizes unwanted brassy, orange undertones in dark blonde, brunette, and highlighted hair.
  • Multi-Tasking Properties: Professional toning shampoo deposits blue-violet pigments to neutralize brassy tones in just one wash.
  • Key Benefits: Nourishing shampoo suitable for both color treated and natural hair to enhance and restore cool tones.
  • Brass Off Collection: Includes the Brass Off Shampoo (moderate toning), Pigmented Conditioner (light toning), Neutralization Mask (maximum toning) and Leave-In Spray (buildable toning).
  • Suggested Use: Wearing suitable gloves, apply to wet hair, lather and rinse well. Follow with Brass Off Conditioner for added neutralization. For enhanced neutralization, leave shampoo on for 2-3 mins and use every other wash.
9.1
Superb
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7
9.0
Superb
Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, Strengthens and Adds Shine, For Color Treated, Blonde, White and Platinum Hair, Vegan, 10.1 Fl Oz
MATRIX

Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, Strengthens and Adds Shine, For Color Treated, Blonde, White and Platinum Hair, Vegan, 10.1 Fl Oz

Why we love it
  • Neutralizes brassy yellow tones.
  • Enhances cool tones beautifully.
  • Multi-treatment for versatile results.
Main Highlights
  • Toning Purple Shampoo: Neutralizes unwanted brassy, yellow tones in all blonde and grey hair
  • Multi-Tasking Properties: Professional toning shampoo desposits purple pigments to neutralize and reduce yellow tones in just one wash
  • Key Benefits: Nourishing shampoo suitable for both color treated and natural hair to enhance and restore cool tones
  • Suggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse. Repeat if necessary. For maxium benefits, leave on for five minutes to tone and cleanse
  • So Silver Collection: Includes the So Silver Shampoo (moderate toning), Pigmented Conditioner (light toning), Neutralization Mask (maximum toning) and Leave-In Spray (buildable toning)
9.0
Superb
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8
8.9
Excellent
Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz
Redken

Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz

Why we love it
  • Neutralizes unwanted brassiness effectively.
  • Strengthens and moisturizes hair.
  • Enhances color vibrancy and shine.
Main Highlights
  • Color Depositing Purple Shampoo: A professional salon shampoo for color-treated or chemically-treated hair, including bleached hair. Neutralizes brassy, yellow and orange undertones
  • Benefits: With purple pigments to instantly tone, strengthen and moisture blonde, bleached, and color treated hair. Helps with color retention, anti-fade protection and maximizes color vibrancy for a cooler blonde result
  • Additional Benefits: Cleanses, strengthens and adds softness. With salicylic acid to strengthen and repair blonde hair from the core and pure violet pigments to remove unwanted brassiness and leave hair color cool and bright
  • Suggested Use: Use 2-3 times a week. Apply and leave on for 3-5 minutes. Anti-Brass pigmented purple formula with protein, amino acids and glycerin to ensure brighter, cooler blonde hair
  • Blondage: Nourishes, increases smoothness and shine, and strengthens blonde hair for less breakage. Color correct and neutralize unwanted yellow undertones for brassiest blonde hair
8.9
Excellent
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9
8.8
Excellent
L'ANGE HAIR Violet Purple Toning Shampoo | Restores Hair Color | Tone Correcting Shampoo | Removes Yellow, Orange and Brassy Tone | UV Protection Shampoos | All Hair Types
L'ANGE HAIR

L'ANGE HAIR Violet Purple Toning Shampoo | Restores Hair Color | Tone Correcting Shampoo | Removes Yellow, Orange and Brassy Tone | UV Protection Shampoos | All Hair Types

Why we love it
  • Transforms unwanted brassiness effortlessly.
  • Nourishes hair with antioxidants.
  • Suitable for all hair types.
Main Highlights
  • ULTIMATE BRASSINESS NEUTRALIZATION - Introducing our intensely-pigmented weekly purple shampoo designed to combat brassiness in your blonde, platinum, or gray hair. Experience the transformation as violet pigments work their magic, neutralizing unwanted warm tones and leaving your hair cooler and more vibrant than ever.
  • LUXURIOUS HAIR NOURISHMENT - Our purple shampoo goes beyond toning. Enriched with a blend of antioxidants and botanical oils, it provides a luxurious and moisturizing experience for your hair. Say hello to a refreshed, revitalized, and brilliantly colored mane. Keep your hair soft, shiny, and incredibly manageable with each use.
  • UNIVERSAL HAIR CARE SOLUTION - Suitable for all hair types, this purple shampoo is a versatile addition to your routine. We've ensured it's free of alcohol and parabens, making it safe for everyone. Whether your hair is straight or curly, thick or fine, you can enjoy the benefits of neutralizing brassiness and preserving your color.
  • PERFECT FOR COLOR-TREATED HAIR - Our purple shampoo is ideal for those with color-treated hair. Extend the life of your color and protect your investment with the violet pigment deposits. Maintain your color's vibrancy, and enjoy long-lasting, salon-worthy results.
  • PROFESSIONAL QUALITY TONING AT HOME - Elevate your hair care game with our most potent toning shampoo. This deep-penetrating formula is intensely pigmented, making it highly effective in achieving the results you desire. For an optimal application experience, we recommend using gloves. Achieve the salon-quality results you've been dreaming of, all from the comfort of your own home.
8.8
Excellent
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10
8.8
Excellent
Save 36%
MAREE Deep Conditioning Purple Hair Mask for Blonde Hair – Purple Toner for Brassy, Bleached, Silver, or Color Treated Hair – Hair Repair Mask Keratin Hair Treatment – Matizador Para Cabello Rubio
MAREE

MAREE Deep Conditioning Purple Hair Mask for Blonde Hair – Purple Toner for Brassy, Bleached, Silver, or Color Treated Hair – Hair Repair Mask Keratin Hair Treatment – Matizador Para Cabello Rubio

36% OffLimited time deal
Why we love it
  • Revitalizes blonde hair effortlessly.
  • Removes brassy tones effectively.
  • Gentle formula without harsh chemicals.
Main Highlights
  • Triple-Action Purple Conditioner, Hair Toner & Mask — This all-in-one purple hair mask neutralizes brassy tones while deeply conditioning and repairing damaged strands. Perfect toner for blonde, bleached, highlighted, after bleach, or ash hair.
  • Purple Toner for Blonde Hair with Keratin & Argan Oil — Enriched with keratin and argan oil, this deep conditioning hair mask restores shine, softness, and strength for a hair gloss. Blonde toner for brassy hair and orange or yellow tones.
  • Easy At-Home Blonde Hair Toner & Hair Repair Treatment — Get salon-quality results in minutes! Apply this purple toner for 5–10 minutes to reduce brassiness and reveal a cooler, brighter blonde. No residue or staining—just soft, repaired hair.
  • Hydrating Hair Mask for Damaged Hair — A moisturizing hair mask infused with biotin, argan oil, and vitamins to nourish, repair, and smooth dry or color-treated hair. Sulfate-free and paraben-free deep conditioning hair treatment mask for curly hair.
  • Not a Hair Dye — This purple hair mask does not color or dye the hair. It is designed to tone Blonde, Bleached, Brassy, Silver, or Color-Treated Hair only; natural dark hair will not see visible results. Avoid direct scalp contact to help prevent irritation.
8.8
Excellent
Save 36%
Limited time deal
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Related Deals You Might Like for Purple Toning Shampoo For Brassy Hair

📊We scanned 817 products
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We reviewed the most relevant Purple Toning Shampoo For Brassy Hair offers across Amazon and leading retailers, covering major brands and models. Our shortlist features trusted names like Fanola, VANIDOX, Aveda, Olaplex, BOLD UNIQ, MATRIX, Redken, L'ANGE HAIR, MAREE, known for dependable quality and smart design.
⭐
To determine today's best Purple Toning Shampoo For Brassy Hair, we analyzed 4086 real customer and expert reviews, focusing on satisfaction, real-world performance and long-term reliability. We also weigh each review's relevance, authenticity and freshness for a fair comparison.

Here's what we found:

🏆 #1
Fanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz)

Our overall winner is Fanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz) by Fanola. It stands out for the right balance of quality, performance and value.

✨ What sets it apart:
✓Say goodbye to brassiness.
✓Enhances hair shine and softness.
✓At-home toning solution for convenience.
💎 Best Value
VANIDOX Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Grey and Silver Hair, Moisturizing & Color-Safe, Enhances Shine & Brightness, Made in USA (16 fl oz each)

The best value for most shoppers is VANIDOX Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Grey and Silver Hair, Moisturizing & Color-Safe, Enhances Shine & Brightness, Made in USA (16 fl oz each) by VANIDOX, with consistently high satisfaction across expert and customer reviews.

💰 Best Deal
MAREE Deep Conditioning Purple Hair Mask for Blonde Hair – Purple Toner for Brassy, Bleached, Silver, or Color Treated Hair – Hair Repair Mask Keratin Hair Treatment – Matizador Para Cabello Rubio

The strongest deal right now for Purple Toning Shampoo For Brassy Hair is MAREE Deep Conditioning Purple Hair Mask for Blonde Hair – Purple Toner for Brassy, Bleached, Silver, or Color Treated Hair – Hair Repair Mask Keratin Hair Treatment – Matizador Para Cabello Rubio at MAREE, currently at 36% off.

🔄Our Purple Toning Shampoo For Brassy Hair ranking is updated regularly to reflect new releases and price changes—check back for the latest picks and deals.