10 Best Costco Tvs of 2026

Last updated on 04/05/2026
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Best Choice
1
9.7
Exceptional
Save 18%
Samsung 65-Inch Class S90F Smart TV (2025 Model, 65S90F), NQ4 Gen3 Processor, Upscaling Pro, HDR+, Motion Xcelerator 144Hz, Vision, Alexa Built-in
Samsung

Samsung 65-Inch Class S90F Smart TV (2025 Model, 65S90F), NQ4 Gen3 Processor, Upscaling Pro, HDR+, Motion Xcelerator 144Hz, Vision, Alexa Built-in

18% Off
Why we love it
  • Incredible 4K picture quality.
  • Exceptional AI-enhanced sound.
  • Smooth motion for fast action.
Main Highlights
  • OUR MOST ADVANCED 4K AI PROCESSOR: Powered by 128 neural networks to deliver AI-enhanced picture and optimized sound, resulting in an exceptional 4K experience for streaming, gaming, live sports and more.*
  • TRANSFORMS EVERYTHING ON SCREEN TO IMPRESSIVE 4K RESOLUTION*: See impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.*
  • POWERFUL BRIGHTNESS AND DEEPER CONTRAST IN EVERY PIXEL**:Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.**
  • BRINGS SMOOTH MOTION TO SPORTS AND TEAR-FREE GAMING: Experience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.***
  • KEEP YOUR EYE ON THE BALL: The AI processor smooths the motion of fast-moving balls and text, reducing blur and flickering, so you don't lose sight of the action.*
  • TRANSFORM CONTENT TO HDR-LIKE QUALITY: Intelligently transforms SDR content to HDR-like quality with brighter highlights, more vibrant colors, and clearer details for dazzling picture.
9.7
Exceptional
Save 18%
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🛡️Trusted by 100M+ UsersWhy?
Best Value
2
9.5
Superb
Save 23%
Roku Smart TV – 65-Inch Plus Series, Mini-LED TV – RokuTV with Enhanced Voice Remote – Flat Screen 4K QLED Television with Dolby Vision & Wi-Fi for Streaming Live Local News, Sports
Roku

Roku Smart TV – 65-Inch Plus Series, Mini-LED TV – RokuTV with Enhanced Voice Remote – Flat Screen 4K QLED Television with Dolby Vision & Wi-Fi for Streaming Live Local News, Sports

23% OffEnds in
Why we love it
  • Breathtaking picture quality.
  • Endless entertainment options.
  • Seamless voice control integration.
Main Highlights
  • Breathtaking picture: Mini-LED backlighting brings out the rich detail on this 65" flat screen 4K TV, while the QLED screen and Dolby Vision technology create striking color and vivid highlights.
  • Explore a world's worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
  • A ton of entertainment at the best price—free: Your go-to streaming destination for free entertainment, Roku has 500+ TV channels, with live in-season shows, hit movies, weather, local news, and award-winning Roku Originals.
  • Home sweet home screen: Move apps around and make the Roku experience your own with a home screen that easily gets you to what you want to watch fast.
  • Just keeps getting better: Get the newest apps, features, and more with automatic software updates.
  • A perfect fit for any smart home: Enjoy easy voice control with Roku Voice, Siri, Alexa, or Google Assistant. Effortlessly share videos, photos, music, and more from your Apple devices to your smart TV with Apple AirPlay.
  • Step up your streaming: Roku Plus Series TVs get to your entertainment quick and easy with apps that launch in a snap and our best Wi-Fi. Our intuitive interface makes exploring popular apps—plus free movies, shows, and live TV—as easy as it is fun.
  • Enhanced voice remote: Search across thousands of apps with your voice and set personal shortcuts for your favorite apps. And even the deepest couch cushions are no match for the lost remote finder.
  • Picture, perfected: Powered by AI, Roku Smart Picture Max cleans up incoming TV signals, optimizes them for your smart TV, and automatically refines the color and sharpness for every show, sporting event, and even subtle scene changes.
  • How sound should sound: Roku Plus Series TVs with Dolby Atmos technology are designed for clear speech and louder sound. A built-in subwoofer adds a cinematic experience from your couch. Use Bluetooth Headphone Mode to listen without waking the house.
9.5
Superb
Save 23%
Ends in
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3
9.4
Superb
Save 15%
Sony 55-Inch 4K Ultra HD BRAVIA 3 LED Smart TV with Google TV, LED Flat Screen, Dolby Vision HDR, Google TV, Exclusive PS5 Features, (K-55S30)
Sony

Sony 55-Inch 4K Ultra HD BRAVIA 3 LED Smart TV with Google TV, LED Flat Screen, Dolby Vision HDR, Google TV, Exclusive PS5 Features, (K-55S30)

15% Off
Why we love it
  • Revolutionizes your gaming experience.
  • Cinematic visuals for immersive viewing.
  • Optimized for PlayStation 5 gaming.
Main Highlights
  • GOOGLE TV WITH GOOGLE ASSISTANT: Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions.
  • YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more. Easily stream to smart your TV with support for AirPlay 2 and Chromecast built-in.
  • MOVIES INCLUDED WITH THE BRAVIA TV: Streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE). Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
  • MORE IMMERSIVE MOVIE EXPERIENCE: Get a truly cinematic viewing experience with support for 4K HDR, Dolby Vision and Dolby Atmos.
  • INTELLIGENT TV PROCESSING: 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • REAL-WORLD COLORS: With Triluminos Pro, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
  • UPSCALE EVERYHING YOU WATCH: Bring back lost detail and see your content upscaled to near-4K resolution with 4K X-Reality PRO.
9.4
Superb
Save 15%
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4
9.3
Superb
Save 5%
Samsung 55-Inch Class QLED Q7F Series Samsung Vision AI Smart TV (2025 Model, 55Q7F) Quantum HDR, Object Tracking Sound Lite, Q4 AI Gen1 Processor, 4K upscaling, Gaming Hub, Alexa Built-in
Samsung

Samsung 55-Inch Class QLED Q7F Series Samsung Vision AI Smart TV (2025 Model, 55Q7F) Quantum HDR, Object Tracking Sound Lite, Q4 AI Gen1 Processor, 4K upscaling, Gaming Hub, Alexa Built-in

5% Off
Why we love it
  • Stunning 4K clarity and sound.
  • True colors in bright scenes.
  • Secure personal data protection.
Main Highlights
  • POWERS DRAMATICALLY CLEAR COLOR AND SOUND: Enjoy your movies and shows in stunning 4K, regardless of the source resolution. Plus, get the most out of what you're watching with AI-optimized color boosted picture and audio quality, enhanced accordingly to the type of content*
  • OVER A BILLION COLORS THAT STAY TRUE EVEN IN THE BRIGHTEST SCENES**: Appreciate every beautiful shade of color with incredible precision. The nano-sized Quantum Dots can display the entire color spectrum,* so you can admire billions of shades at any brightness level.
  • SECURES PERSONAL DATA*** WITH TRIPLE-LAYER PROTECTION: Your TV experiences are secured. Samsung Knox Security defends against harmful apps and phishing sites while keeping sensitive data, such as PINs and passwords, secure. It also safeguards your IoT devices connected to your TV.
  • A WORLD OF CONTENT AT YOUR FINGERTIPS, NO SUBSCRIPTION REQUIRED: Watch 2,700+ free channels including 400+ Samsung TV Plus premium channels and on free streaming apps. Enjoy national and local news, sports, movies and more. Explore new content being added regularly.
  • BRINGS OUT DETAILS AND CONTRAST WITH DEEP BLACKS AND BOLD CONTRAST: Reveal hidden details with deep blacks and vibrant brights. The dynamic tone mapping of HDR10+ enhances contrast, delivering vibrant imagery and ensuring all meaningful details stand out.
9.3
Superb
Save 5%
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5
9.1
Superb
Save 40%
INSIGNIA 55-inch Class F50 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (NS-55F501NA26)
INSIGNIA

INSIGNIA 55-inch Class F50 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (NS-55F501NA26)

40% Off
Why we love it
  • Stunning 4K Ultra HD visuals.
  • Voice control with Alexa integration.
  • Access to extensive streaming content.
Main Highlights
  • 4k Ultra HD (2160p resolution): Enjoy breathtaking HDR10 4K movies and TV shows at 4 times the resolution of Full HD, and upscale your current content to Ultra HD-level picture quality.
  • High Dynamic Range: Provides a wide range of color details and sharper contrast, from the brightest whites to the deepest blacks.
  • All-in-one: Get right to your good stuff. With Fire TV, you can enjoy a world of entertainment from apps like Prime Video, Netflix, Disney+, Hulu, and HBO Max. Plus, stream for free with Fire TV Channels, Pluto TV, Tubi, and more. Access over 1.8 million movies and TV episodes. Subscriptions may be required. Feature and content availability may vary.
  • Smart Home: Your smart home hub. Pair Fire TV with compatible smart home devices to see live camera feeds, use AirPlay, control your lighting and thermostat, and more.
  • Free Content: Stream for free. Access over 1 million free movies and TV episodes from popular ad-supported streaming apps like Fire TV Channels, Tubi, and Pluto TV. Subscriptions may be required. Feature and content availability may vary.
  • DTS Virtual-X Sound: An immersive sound format creates a three-dimensional sound experience with your TV’s speakers.
  • Supports HDMI eARC: Allows you to transmit the original full-resolution audio signal through HDMI for the highest quality sound.
  • Versatile connections: Connect your home theater components such as a Blu-ray player, game console, speakers, cable/antenna and more. TV connections include 3 HDMI ports, composite (AV) jacks, digital optical output, USB port, headphone jack, coaxial jack, Ethernet port and Wi-Fi technology.
  • Parental controls: Manage your children’s viewing by blocking content based on program ratings or entire channels. Once the kids are in bed, access whatever you want with a simple PIN.
  • Wall mountable: Compatible with VESA pattern 200 × 200 for simple and safe wall mounting.
9.1
Superb
Save 40%
Amazon Logo
6
9.0
Superb
Save 40%
INSIGNIA 65-inch Class F50 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (NS-65F501NA24)
INSIGNIA

INSIGNIA 65-inch Class F50 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (NS-65F501NA24)

40% OffEnds in
Why we love it
  • Incredible 4X resolution clarity.
  • Vibrant, immersive viewing experience.
  • Voice control simplifies entertainment navigation.
Main Highlights
  • 4K UltraHD Resolution: Experience incredible detail with 4X resolution of 1080p Full HD TVs.
  • Direct LED Backlight: Enjoy uniform brightness and rich contrast for a vibrant, immersive viewing experience.
  • High Dynamic Range (HDR) with Dolby Vision: Enjoy enhanced contrast, accurate colors and fine details utilizing all the most advanced HDR formats.
  • Dolby Atmos Audio: Advanced spatial audio processing can be found in movies, TV shows, and video games.
  • Watch what you want: Stream over 1.5 million movies and TV episodes. Watch favorites with subscriptions to Netflix, Prime Video, Disney+, and more. Subscription fees may apply.
  • All your entertainment in one place: Watch live and free TV, play video games, and stream music.
  • Smart and always getting smarter: Fire TV adds new Alexa skills, features, smart home capabilities, and voice functionality all the time.
  • Voice Remote with Alexa: Use your voice to control your TV using Amazon Alexa.
  • Metal Bezel-Less Design: Elegant edge-to-edge glass design and sleek back panel that blends into any environment.
  • 3 HDMI Inputs including one with eARC: Three high-speed HDMI inputs for the best connection to gaming consoles, set-top boxes, AV receiver, and more.
9.0
Superb
Save 40%
Ends in
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7
8.9
Excellent
Save 40%
Amazon Fire TV 50" 4-Series (newest model), 4K Ultra HD smart TV with Alexa Remote, HDR10+, fast processor, Dolby Audio, Ambient Experience, free and live TV, find shows faster with Alexa+
Amazon

Amazon Fire TV 50" 4-Series (newest model), 4K Ultra HD smart TV with Alexa Remote, HDR10+, fast processor, Dolby Audio, Ambient Experience, free and live TV, find shows faster with Alexa+

40% OffLimited time deal
Why we love it
  • Stunning 4K Ultra HD visuals.
  • Voice control simplifies navigation.
  • Quick access with Alexa remote.
Main Highlights
  • Get more from your TV – With 4K Ultra HD, enhanced brightness, and clear audio, the Fire TV 4-Series upgrades your entertainment.
  • Vivid views – 4K Ultra HD and HDR10+ deliver bright, crisp visuals with improved contrast, so details look beautiful even in dark scenes.
  • Speed, redefined – Jump right into what you love with Wi-Fi 6 support and a new quad-core processor. Apps open and load fast and the picture stays smooth.
  • The new Alexa on Fire TV – Getting to what you love has never been easier. Talk naturally to find what to watch fast, manage your smart home, or dive into virtually any topic.
  • Instantly On - Introducing our custom Omnisense technology. Built-in sensors wake the display when you enter to show your favorite artwork or let you start watching in a snap.
  • Find it fast. Watch it now. – Easily find what to watch from over 1.8 million movies and TV episodes (subscription fees may apply), including over 400,000 episodes of free ad-supported content.
  • Play instantly with Amazon Luna and Xbox Game Pass - no console needed. Stream premium games, enjoy family-friendly titles, and host party games using your phones as controllers, all on your Fire TV 4-Series.
  • Alexa Voice Remote Enhanced – Get to your favorite apps fast with preset buttons, and control your entertainment with one remote.
  • Quick connections – Connect your soundbar, gaming consoles, and more with four HDMI inputs. Use AirPlay to share content from compatible devices to your TV.
8.9
Excellent
Save 40%
Limited time deal
Amazon Logo
8
8.8
Excellent
Save 39%
Amazon Fire TV 55" 4-Series (newest model), 4K Ultra HD smart TV with Alexa Remote, HDR10+, fast processor, Dolby Audio, Ambient Experience, free and live TV, find shows faster with Alexa+
Amazon

Amazon Fire TV 55" 4-Series (newest model), 4K Ultra HD smart TV with Alexa Remote, HDR10+, fast processor, Dolby Audio, Ambient Experience, free and live TV, find shows faster with Alexa+

39% OffLimited time deal
Why we love it
  • Stunning 4K Ultra HD visuals.
  • Seamless access to entertaining content.
  • Effortless control with Alexa.
Main Highlights
  • Get more from your TV – With 4K Ultra HD, enhanced brightness, and clear audio, the Fire TV 4-Series upgrades your entertainment.
  • Vivid views – 4K Ultra HD and HDR10+ deliver bright, crisp visuals with improved contrast, so details look beautiful even in dark scenes.
  • Speed, redefined – Jump right into what you love with Wi-Fi 6 support and a new quad-core processor. Apps open and load fast and the picture stays smooth.
  • The new Alexa on Fire TV – Getting to what you love has never been easier. Talk naturally to find what to watch fast, manage your smart home, or dive into virtually any topic.
  • Instantly On - Introducing our custom Omnisense technology. Built-in sensors wake the display when you enter to show your favorite artwork or let you start watching in a snap.
  • Find it fast. Watch it now. – Easily find what to watch from over 1.8 million movies and TV episodes (subscriptions fees may apply), including over 400,000 episodes of free content.
  • Play instantly with Amazon Luna and Xbox Game Pass - no console needed. Stream premium games, enjoy family-friendly titles, and host party games using your phones as controllers, all on your Fire TV 4-Series.
  • Alexa Voice Remote Enhanced – Get to your favorite apps fast with preset buttons, and control your entertainment with one remote.
  • Quick connections - Connect your soundbar, gaming consoles, and more with four HDMI inputs. Use AirPlay to share content from compatible devices to your TV.
8.8
Excellent
Save 39%
Limited time deal
Amazon Logo
9
8.8
Excellent
Save 15%
LG 50-Inch Class QNED AI 4K QNED82A Series Smart TV w/AI Sound, HDR10, 4K Super Upscaling, Filmmaker Mode, Wow Orchestra, Alexa Built-in (50QNED82AUA, 2025)
LG

LG 50-Inch Class QNED AI 4K QNED82A Series Smart TV w/AI Sound, HDR10, 4K Super Upscaling, Filmmaker Mode, Wow Orchestra, Alexa Built-in (50QNED82AUA, 2025)

15% Off
Why we love it
  • Vivid colors for stunning visuals.
  • Enhanced performance with AI technology.
  • Cinematic experience with filmmaker mode.
Main Highlights
  • DYNAMIC QNED COLOR: LG's Dynamic QNED Color with 100% Color Volume¹ and next-gen AI provides vivid color on your screen for a captivating visual experience.
  • ALPHA 7 AI PROCESSOR GEN8: Enhanced brightness, improved sound, refined picture detail with 4K upscaling and Dynamic Tone Mapping. It all comes together for a thrilling watching experience powered by the Alpha 7 AI Processor Gen8.
  • HDR10 PRO: Delivers a dramatic visual experience and elevated picture quality by enhancing each color on your screen for a "wow" effect.
  • FILMMAKER MODE: Watch films just how the directors envisioned them with automatic preservation of the director’s original colors, settings and frame rates for a true at-home cinematic experience.
  • POWERFUL GAMEPLAY: Experience real-time action with virtually no tearing from FreeSync, VRR, GeForce NOW and Xbox Cloud Gaming³. Plus, the LG Game Optimizer, Game Dashboard and four HDMI 2.0 ports get you (and keep you) in the action.
  • WEBOS: Search less and stream more with LG’s Award-winning Smart TV platform - which delivers a smarter more personalized experience. Browse all your favorite streaming apps and let LG Channels connect you to over 350 free channels and thousands of titles on demand. Plus with LG’s Re:New Program enjoy future software updates and feature refreshes.
  • PERSONALIZED PICTURE AND SOUND WIZARD: Set your personalized picture and audio settings. The Personalized Picture & Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you.
  • AI SEARCH AND CONCIERGE: Leveraging AI, LG makes it easier for you to find what you want to watch. The TV learns what your preferences are based on your interests and your previous viewing selections. Simply press the mic button and AI Concierge will offer tips and recommendations specific to the app or source you are watching at the time for relevant results.
8.8
Excellent
Save 15%
Amazon Logo
10
8.7
Excellent
Roku Smart TV – 50-Inch Select Series, 4K HDR TV – Roku TV with Roku Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment
Roku

Roku Smart TV – 50-Inch Select Series, 4K HDR TV – Roku TV with Roku Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment

Why we love it
  • Sharp 4K delivers stunning clarity.
  • Hundreds of free channels available.
  • Voice control makes streaming effortless.
Main Highlights
  • A treat for the eyes: Sharp 4K brings out rich detail on our 50" flat screen TV, while colors pop off in lifelike clarity with HDR10. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
  • Explore a world's worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
  • A ton of entertainment at the best price—free: Your go-to streaming destination for free entertainment, Roku has 500+ TV channels, with live in-season shows, hit movies, weather, local news, and award-winning Roku Originals.
  • Home sweet home screen: Move apps around and make the Roku experience your own with a home screen that easily gets you to what you want to watch fast.
  • Just keeps getting better: Get the newest apps, features, and more with automatic software updates.
8.7
Excellent
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Related Deals You Might Like for Costco Tvs

📊We scanned 1860 products
🔍
We reviewed the most relevant Costco Tvs offers across Amazon and leading retailers, covering major brands and models. Our shortlist features trusted names like Samsung, Roku, Sony, INSIGNIA, Amazon, LG, known for dependable quality and smart design.
⭐
To determine today's best Costco Tvs, we analyzed 9301 real customer and expert reviews, focusing on satisfaction, real-world performance and long-term reliability. We also weigh each review's relevance, authenticity and freshness for a fair comparison.

Here's what we found:

🏆 #1
Samsung 65-Inch Class S90F Smart TV (2025 Model, 65S90F), NQ4 Gen3 Processor, Upscaling Pro, HDR+, Motion Xcelerator 144Hz, Vision, Alexa Built-in

Our overall winner is Samsung 65-Inch Class S90F Smart TV (2025 Model, 65S90F), NQ4 Gen3 Processor, Upscaling Pro, HDR+, Motion Xcelerator 144Hz, Vision, Alexa Built-in by Samsung. It stands out for the right balance of quality, performance and value.

✨ What sets it apart:
✓Incredible 4K picture quality.
✓Exceptional AI-enhanced sound.
✓Smooth motion for fast action
💎 Best Value
Roku Smart TV – 65-Inch Plus Series, Mini-LED TV – RokuTV with Enhanced Voice Remote – Flat Screen 4K QLED Television with Dolby Vision & Wi-Fi for Streaming Live Local News, Sports

The best value for most shoppers is Roku Smart TV – 65-Inch Plus Series, Mini-LED TV – RokuTV with Enhanced Voice Remote – Flat Screen 4K QLED Television with Dolby Vision & Wi-Fi for Streaming Live Local News, Sports by Roku, with consistently high satisfaction across expert and customer reviews.

💰 Best Deal
Amazon Fire TV 50" 4-Series (newest model), 4K Ultra HD smart TV with Alexa Remote, HDR10+, fast processor, Dolby Audio, Ambient Experience, free and live TV, find shows faster with Alexa+

The strongest deal right now for Costco Tvs is Amazon Fire TV 50" 4-Series (newest model), 4K Ultra HD smart TV with Alexa Remote, HDR10+, fast processor, Dolby Audio, Ambient Experience, free and live TV, find shows faster with Alexa+ at Amazon, currently at 40% off.

🔄Our Costco Tvs ranking is updated regularly to reflect new releases and price changes—check back for the latest picks and deals.