
Our overall winner is Samsung 65-Inch Class S90F Smart TV (2025 Model, 65S90F), NQ4 Gen3 Processor, Upscaling Pro, HDR+, Motion Xcelerator 144Hz, Vision, Alexa Built-in by Samsung. It stands out for the right balance of quality, performance and value.

The best value for most shoppers is Roku Smart TV – 65-Inch Plus Series, Mini-LED TV – RokuTV with Enhanced Voice Remote – Flat Screen 4K QLED Television with Dolby Vision & Wi-Fi for Streaming Live Local News, Sports by Roku, with consistently high satisfaction across expert and customer reviews.

The strongest deal right now for Costco Tvs is Amazon Fire TV 50" 4-Series (newest model), 4K Ultra HD smart TV with Alexa Remote, HDR10+, fast processor, Dolby Audio, Ambient Experience, free and live TV, find shows faster with Alexa+ at Amazon, currently at 40% off.






